The hospitality industry in India is now facing a paradigm shift from all traditional norms.The global economy is highly supporting the growth of the industry. Every year, the number of global travellers is increasing with millions of new consumers from both new and developing markets.With the advancements in needs, the trends in the hospitality industry are changing every year and there is no difference in 2018 also. Some major trends which are going to alter the industry are:
Virtual Reality: Youcan tell a good story using the technology to get new bookings. Virtual reality has a great role in helping guests to experience the place virtually. This interactive technology works to tempt guests to choose your hotel.
Internet of Things: Internet of Things (IoT) is already using by many hoteliers to give the guests the facility of gathering data. The technology also allows the innkeepers to provide the visitors with a highly personalized service.
Local experiences: Travelers today like to explore more native experiences when they travel. By enjoying the local culture, they want to experience their journey in a unique way. Therefore, it is very important to know what is exclusive to the area you are working with.
Mobile platforms: Focusing on a mobile platform including a fast-loading mobile website will be strategic in getting huge revenue and profits. The mobile technology can be used to deliver a first-rate customer experience. Establishing keyless check-ins using a mobile app is one among them.
Direct bookings: Hospitality industries are now aiming to earn a greater profit by encouraging direct bookings. Previously, hoteliers were spending more time and effort in building brand and loyalty by using websites and other online platforms.
The hospitality industry is making use of digital marketing trends to move forward in this digital era. All these trends will influence the industry in a bigger way. If you are interested to flourish a career in the hospitality industry, basically you should know the trends and changes happening in the industry. Getting prepared according to the status quo can make you a successful professional. You can achieve the essential knowledge and expertise regarding the industry from a comprehensive course for hospitality. Doing a course at any reputed institution will make your skills improved and worth the certification.
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